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About the Company
Built by a Media Vet
Our mission is simple: help local businesses stand out, reach new audiences, and strengthen the connection to the communities they serve. Bayfluence is your strategic growth partner.
If you're from the Bay you've probably felt it too — somewhere along the way, our communities became a little more disconnected. Cities became islands, neighborhoods became bubbles, and many long-standing local businesses found themselves struggling for visibility, growth, and support from the very communities they helped build.
Bayfluence was created to help change that.
Because the Bay has always been at its best when we show up for one another. And if we happen to remind everyone we're still cooler than LA along the way... even better (just kidding - kind of).
From the Bay to LA — and back again. With more than 13 years of experience across media, marketing, advertising, and partnerships, our Founder, Shannon, has spent her career helping brands connect with audiences in meaningful ways.
Her experience spans advertising, influencer partnerships, digital media, publishing, music, television, and experiential marketing; with organizations like NBC Bay Area, Wild 94.9, Universal Music Group, VICE Media, and a number of marketing and advertising agencies along the way. She has supported brands across lifestyle, hospitality, food and beverage, beauty, fashion, and consumer products, both globally and in local markets across the US.
After more than a decade helping national brands build awareness and connection, Bayfluence represents an opportunity to bring that experience back home- Because sometimes the communities worth investing in most are the ones that raised us.