From the Bay to LA— and back again. Our Founder, Shannon has spent more than 13 years helping brands connect with audiences in meaningful ways while helping businesses scale through revenue growth, operational optimization, and strategic partnerships.
Her experience spans advertising, influencer partnerships, business development, digital media, publishing, music, television, and experiential, with organizations including NBC Bay Area, Wild 94.9, Universal Music Group, VICE Media, and leading marketing agencies. Along the way she has supported brands across lifestyle, hospitality, food and beverage, beauty, fashion, tech, wellness, and consumer products.
After more than a decade helping global brands and local businesses build awareness and connection, Bayfluence represents an opportunity to bring that experience back home— Because sometimes the communities worth investing in most are the ones that raised us.
Built on Experience
Bayfluence was built on one simple belief: when local businesses thrive, communities thrive alongside them. That's why Bayfluence exists—to help businesses build stronger brands, create deeper community connections, and grow with purpose.
If you're from the Bay you've probably felt it too — somewhere along the way, our communities became a little more disconnected. Cities became islands, neighborhoods became bubbles, and many long-standing local businesses found themselves struggling for visibility, growth, and support from the very communities they helped build.
Bayfluence was created to help change that.
Because the Bay has always been at its best when we show up for one another. And if we happen to remind everyone we're still cooler than LA along the way, even better
Just kidding — kind of.